ZEST

for Thames British School

Thames British School is an international private school located in the heart of Warsaw that provides education based on the British curriculum to students aged 3 to 19 from more than 50 countries.

Activities for Thames British School are aimed at getting parents interested in the school's program and sending them a contact application. Together with the client, we calculated the required as well as the maximum CPL (cost per application) to make the campaign cost-effective. We put great emphasis on a compelling landing page with added video testimonials and feedback from parents (and children!). With the landing page ready, conversions are generated for us by Google Ads with PMax campaigns and Facebook Ads using a mix of ad formats (video, collections, static, carousels). Thanks to this media design, along with quality also goes the volume of registrations.